Trend research on upcoming seasons, looking at key colours, shapes and graphic direction.
Market research on adjacent brands and retailers. Creating SWOT reports.
Brand idea mock-ups, showing how future collections could adapt said upcoming trends.
Create presentations with samples, swatches, and boards for in-person meetings.
Bring my experience on key menswear product, that functions separately to fashion trends.
TREND / RESEARCH
Create designs of jerseywear, wovens, outerwear and accessories for a complete range.
Work on a variety of ideas, focusing on key and relevant trends to incorporate.
Show how these designs would flow quarter-to-quarter, with key seasonal product and colour movement throughout the year.
Work into ideas around bought or vintage samples and fabrics.
design DEVELOPMENT
Create and move along brand identity with key trend based graphics.
Creating brand carriers, fashion graphics, clean logos and repeating patterns.
Creating and developing new labelling, external branding, swingtags and packaging.
graphics / branding
Creating tec packs for selected designs, managing and following the development process.
Creating measurement specs for development, as well as graded specs for production.
Creating branding development packs for sampling and production.
Creating care label details, retailer required packing details and problem solving and issues.
technicals / PRODUCTION
Using my network of factories and suppliers, compiled over 15+ years in the industry.
Sourcing of fashion product with tried and tested sources ex Turkey, Pakistan and Portugal, as well as longer lead time product ex China, India and Bangladesh.
Sourcing of fabrics, trims and labelling ex Hong Kong / China.
Problem solving on shipping and delivery. Understanding of duties, tariffs and leadtimes.